2020 Not So Bad After All
We can all agree that 2020 was not a year anyone wanted or what anyone expected. They say growth comes from struggle and this year was full of it.
At the end of 2019 we were ready for a big year ahead. We revamped our show schedule ,we were going to host more classes, and we were changing our look. We were ready to reintroduce ourselves to the show circuit. Then, all of our shows were canceled.
We needed to regroup and regroup fast. Up to 60% of our annual revenue came from craft shows. Items that were on the backburner all of a sudden became priority number one.
Revamping the website was the first step. While there is still a lot of work to be done on the website it is much closer to looking and acting how we want it to. Unfortunately having a website is not enough, you have to get people to it. This too was a bit of a learning curve, like most things when running a small business.
This is when we took to social media. Slow and steady we saw an incline all year in our online sales. We decided to do our own "craft shows" and turned to Facebook Live. These started off slowly and we would be happy if anyone participated and if we got an extra order or two. By the time Black Friday rolled around we were hardly able to keep up with the orders from our live events.
Luckily I have experience in film and we decided to make formal informative videos as well as fun and silly videos. These were time consuming but now we have them to use again and again. If you haven't seen any of our videos head to our facebook page and check them out!
This let me look at all of our social content and what we were putting out there. It forced us to take a hard look at what we were showing people, how often we were showing them, and what they wanted to see (Maggie always got the most likes). We began having more fun and decided to be a little more freeform with some of our content, I hope this allows you to learn more about us through 2021 and beyond.
Of course there is still so much to learn, do and improve upon. We hope you continue to follow us through our journey.
While 2020 could have been better we are looking at the silver lining and are hoping to carry over everything we have done with social media while we are doing shows.
2021 we are hoping to have more shows and to maintain our social media goals. Thank you all for supporting us and participating in our events! We are truly grateful for your support.